Fact Sheet:
Area: Test drives during trade fairMandate: Supply a test-drive team for fair visitors outside of the fair site
Goal: Allow guests to test drive vehicles shown at the IAA so they can get to know the cars first hand
topteam tasks: Supplied ten topteam helpers as test-drive escorts and coordinators; carried out live casting calls, training courses and team-building sessions with the participation of a communications trainer
We have been supporting Subaru for more than two years, having first assembled a topteam for the carmaker at the 2007 AMI. Since then we have been assisting them regularly at a variety of trade fairs such as the Caravan Salon, the Pferd & Jagd (Horse & Hunt) and the International Motor Show in Frankfurt.
At the 63rd International Motor Show in Frankfurt in 2009, topteam was given the opportunity to put together a test-drive team for the duration of the fair. The ten-person crew, made up of both young men and women, accompanied guests during test drives, helping them to get to know the vehicles better. Visitors were able to choose from a number of different routes, enjoying the thrill of driving Subaru's newest cars for up to 30 minutes.
