Fact Sheet:

Area: Trade fair
Mandate: Supply all personnel for BMW and MINI stands at the 2009 IAA in Frankfurt
topteam tasks: Provided over 150 topteam helpers at fair stands; carried out casting calls, training courses, team-building sessions, motivational activities (e.g. birthday surprises, "halfway there" parties, massages)

More than 150 topteam helpers were hard at work assisting BMW and MINI at the 2009 International Motor Show in Frankfurt. At the 2009 show, BMI, MINI and Rolls Royce presented their products together for the first time, in the fair's recently constructed Hall 11. We were quite proud to be part of this major event. BMW"s slogan is "The Joy of Driving", and our goal was to impart joy—which our topteams did by living their mission, helping customers get excited about the products on display. In addition, our top-trained and BMW-savvy helpers were able to answer questions about individual vehicles.

We were also fortunate enough to assist during the MINI's 50th birthday party. Day in and day out, our young men and women were hard at work embodying the liveliness of the MINI brand.