Fact Sheet:

Area: Promotional event
Mandatet: Support international dealer event for introducing the new BMW 7 Series over the course of seven weeks in and around Munich
Goal: "Infotainment" product presentation
topteam tasks: Provided 110 topteam helpers to assist international guests; carried out agency casting calls, live casting sessions in Munich and Leipzig; assisted in product and brand-training sessions and in designing and realizing the kick-off event, including team-building activities; supervised daily HR logistics for seven weeks at ten locations including standby planning, topteam transfers, cleaning schedules; developed numerous motivational methods
What's unique: Provided assistance in several languages and areas; ensured flexible HR logistics to account for short-term developments; integrated the topteam concept into the overall event

BMW's international dealer event for its 7 Series was a multifaceted, high-profile challenge, one that we met so successfully the customer selected topteam as it's partner of choice for the 2009 International Motor Show in Frankfurt.

Our 110 young men and women were spread out over ten different locations, from BMW's Munich headquarters and a number of five-star hotels to two airports and two castles. They were responsible for carrying out a number of tasks, in English and other languages, such as greeting guests, presenting vehicles, leading workshops, guiding visitors through the castles and assisting at evening receptions. The topteam helpers grew into top-flight teams in the best sense, working together seamlessly over the entire seven weeks and motivating each other to remain in top form. To make sure spirits did not flag, we kept the surprises coming for our topteam assistants up until the very last day. While our helpers were hard at work, moreover, our five-person organizational team was busy in the background, ensuring on site that everything went off without a hitch, all based on each day's requirements.